The black & white side offers baby essential visual stimulation from day one. Place the book at a convenient distance from baby (8-12 inches) and let them try and focus their gaze on the contrasting shapes and the mirror.

Baby’s sight is already developed enough to enjoy the book’s features while exploring the various activities (satin ribbons, crinkly peek-a-boo activity and more).

Both sides will engage and stimulate baby at earlier and later stages of development, helping extend tummy time. Place baby on the tummy with the book in reach and let them explore the toy with eyes, hands and mouth.

Playing the peek-a-boo game is a wonderful way of helping baby begin to understand the idea of object permanence, realizing that things still remain where they are even if you can’t see them.